Friday, 7 March 2014

Fandom in an online age

Music

In terms of Henry Jenkins theory of the participatory culture, fans can create online media for music they enjoy.  Henry exemplifies a participatory culture where fans are interested in further interactions with a larger social and cultural community. This social mode of production allows fans to become more active, and share with other fans. This is evident with mash-ups, swedes, which in some ways can be more popular in the vast

Friday, 28 February 2014

Case Study: Hunger Games Catching Fire

Case Study on Hunger Games: Catching Fire

Methods of Advertising include a website designed especially for the film,  along with being able to buy tickets to watch the film at the cinema. This links in David Gauntlett's theory of Creativity, Collaboration and Participation, merging together the traditional methods of consumption and the modern methods of marketing.
Within the website there is a game to play.
Website:
http://www.catchingfiremovie.com