Case Study on Hunger Games: Catching Fire
Methods of Advertising include a website designed especially for the film, along with being able to buy tickets to watch the film at the cinema. This links in David Gauntlett's theory of Creativity, Collaboration and Participation, merging together the traditional methods of consumption and the modern methods of marketing.
Within the website there is a game to play.
Website:
http://www.catchingfiremovie.com
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